I joined Strawberry, a large hotel chain the Nordics, in 2023 as a product designer in one of their newly founded product teams. During two years I had the opportunity to work with everything from user research and mapping customer journeys to hands-on product design work, accessibility compliance and design systems.

I started in May 2021 as Lead for the design team at Carnegie, a reknowned investment bank in Sweden. I designed for an internal tool used by advisors, assistants and brokers. I worked with coaching, strategy and vision, user research, prototyping, data analysis and design systems.

I joined in december 2020 to design dashboards for Signavio’s business process intelligence product. I also worked with the design system and was part of setting a vision for the product’s future.

I spent almost 2 years together with great teams at Swedbank, one of the largest banks in the nordics. During the time I designed pages and flows within savings, investments and insurances. In my second year I had the opportunity to take over the lead for the design team in this area during an expansive phase, growing it from 4 designers to 10+ designers.

During the spring 2018, I joined DeLaval to help them shape their future e-Commerce. I facilitated workshops, defined a vision, designed flows and wireframes. 

At PostNord, I worked on designing an application to improve how shipments are delivered, which turned out to be one of the most rewarding projects I’ve been a part of. I spent time visiting post terminals, mapping out workflows and shadowing delivery drivers out on their routes. 

I had the opportunity to work on the entire design process. From conceptualizing ideas, building prototypes, testing designs with users in real-life settings, and crafting the UI for every screen and component.

In 2017, I worked with Telia, Sweden’s largest telecommunications company, on a project that aimed to encourage physical activity in kids aged 8–12. The idea was simple: kids could earn points for being active, which they could then trade for mobile data. 

I facilitated workshops, developed concepts, sketched ideas, created wireframes, tested the app with users, and designed the UI.

I worked with Brenderup Group on an innovation project to improve their one-way-rental service, which allows users to rent and return trailers at different locations. My role spanned the entire design process. From user research to concept development and user testing. I analyzed the existing service through customer data and interviews, mapping out insights to identify opportunities for improvement.

In 2015, a friend and I founded eat:em to develop sustainable food products made with crickets. I focused mainly on brand development, visual design, packaging, printed materials, and building an e-commerce platform. We planned and executed a successful Kickstarter campaign in 2018 to fund our new energy bars. It was a great time exploring consumer behavior and attitudes toward eating crickets in Sweden.